The Marketing Funnel for B2B SaaS Works
revopsgtm
The marketing funnel plays a vital role in helping B2B SaaS businesses attract and retain customers. Unlike traditional sales funnels, B2B SaaS requires a more strategic and personalised approach due…
Blog
How to Set Up an Automated Marketing Campaign in HubSpot to Capture Website Visitors
Introduction In today’s competitive digital landscape, capturing and nurturing website visitors is crucial for business growth. HubSpot, a leading marketing automation platform, offers robust tools to automate your marketing efforts…
Mapping Customer Success in a SaaS Company: Strategies, Tools, and Best Practices
In the competitive world of Software as a Service (SaaS), ensuring customer success is essential for long-term growth. Customer success involves more than just providing support — it’s about helping…
How to Set Up Lead Scoring in HubSpot
Introduction Lead scoring is a powerful tool for businesses looking to optimise their marketing efforts and improve sales efficiency. It involves assigning a numerical value to each lead, reflecting their…
SQL Basics
SQL Recap SQL Basics Beginner Level 1. SELECT Retrieves data from a database. SELECT first_name, last_name FROM employees; Retrieves the first_name and last_name columns from the employees table. 2. WHERE…
The Ultimate Guide to Customer Onboarding for B2B SaaS Companies
Customer onboarding is a critical phase in the lifecycle of any B2B SaaS company. A well-structured onboarding process not only ensures customers understand and effectively use the software but also…
How to Define Your Buyer Personas for Effective Marketing
In today’s competitive market, understanding your customers is essential for success. I’ve seen how effectively defined buyer personas can revolutionize marketing efforts. This guide will help you create detailed buyer…
Automating Lead Scoring, Contact Segmentation, and Data Synchronization
Custom code in HubSpot workflows can significantly enhance your ability to automate and organize processes. Here are a few examples on how to utilise HubSpot to automate common tasks, streamline…
Dynamic SOQL and SOSL Queries
Dynamic SOQL and SOSL queries are powerful tools in Apex that allow developers to build query strings at runtime based on various conditions. This flexibility is particularly useful in complex…
Innovative Sales Enablement: Crafting Compelling Presentations for SaaS Solutions
What We’ll Cover: Key Elements of a Winning SaaS Presentation A winning SaaS presentation should be clear, concise, and focused on the customer’s needs. It needs to tell a story…