Outbound Activity Calculator

• Emails Sent to Open Rate: Industry standards vary, but a common open rate for B2B emails might be around 20%.
• Open Rate to Reply Rate: Of those who open the email, let’s say about 2% actually reply. This rate can significantly vary depending on the effectiveness of the email content and call to action.
• Reply Rate to Positive Reply: Assuming out of all replies, 50% are positive (interested in learning more or setting up a meeting) while the other 50% could be negative or not interested.

Given these rates, let’s create a hypothetical funnel to show the progression from initial emails sent to positive replies. For simplicity, let’s start with 1,000 emails sent as the initial step in the funnel.

1. Emails Sent: 1,000
2. Emails Opened: 20% of emails sent = 0.20 * 1,000 = 200 emails
3. Replies Received: 2% of opened emails = 0.02 * 200 = 4 replies
4. Positive Replies: 50% of replies received = 0.50 * 4 = 2 positive replies

e.g. 1,000 Emails Sent

• 20% Open Rate
  • = 200 Emails Opened
    • 2% Reply Rate
      • = 4 Replies
        • 50% Positive
          • = 2 Positive Replies