Ideal Customer Profile (ICP) Template for Targeted Sales Success

Ideal Customer Profile (ICP) Template for B2B SaaS Company

Company Information

1. Company Name:
2. Industry/Niche:
3. Company Size:
   • Employees:
   • Revenue:
4. Location:
   • Headquarters:
   • Operational Regions:
5. Type of Business:
   • Startup
   • SME (Small and Medium Enterprises)
   • Enterprise
   • Non-profit
6. Company Growth Stage:
   • Early Stage
   • Growth Stage
   • Scale Stage
   • Maturity

Decision Maker & Influencer Information

1. Primary Decision Maker(s):
   • Role/Title:
   • Department:
2. Influencers:
   • Role/Title:
   • Department:
3. End Users:
   • Role/Title:
   • Department:

Technology & Tools

1. Current Solutions Used:
   • Productivity Tools:
   • Communication Tools:
   • CRM/ERP Systems:
   • Marketing Automation:
   • Analytics/BI Tools:
2. Technology Adoption:
   • Early Adopter
   • Mainstream
   • Late Majority
3. Pain Points with Current Solutions:

Business Challenges & Goals

1. Key Business Objectives:
2. Short-term Goals:
3. Long-term Goals:
4. Challenges & Pain Points:

Buying Behavior

1. Buying Cycle:
   • Length of the Buying Cycle:
   • Key Stages:
2. Budget:
   • Budget Range for Solutions:
   • Budget Approval Process:
3. Preferred Vendor Qualities:
   • Price
   • Quality
   • Customer Support
   • Innovation

Preferred Communication & Sales Approach

1. Preferred Channels of Communication:
   • Email
   • Phone
   • In-person
   • Social Media
   • Webinars/Online Demos
2. Content Preferences:
   • Case Studies
   • Whitepapers
   • Product Demos
   • Testimonials
3. Sales Cycle Preferences:
   • Consultative Selling
   • Solution Selling
   • Value Selling

Additional Notes & Insights

• Competitor Solutions Currently Considered:
• Unique Selling Propositions (USPs) of Our Solution:
• Potential Objections & Counterarguments: